Cookie Policy
Last updated July 22, 2026
This Cookie Policy explains how Tide Research Inc (doing business as gamakura) ("we," "us," or "our") uses cookies and similar technologies, such as browser local storage, when you visit our website at gamakura.com (the "Services"). It explains what these technologies are, what we store, why we store it, and the choices you have.
This is a marketing and waitlist site while gamakura is in development, and we keep the footprint deliberately small. We use a few functional items the site needs to work, and a small first-party note of how you reached us (the site that referred you and any campaign tags in the link) that we keep for our own internal metrics and never share. Separately, we do not load any third-party integration until you agree to it: Google Analytics, which helps us understand how the site is used, runs only if you consent, and one page embeds a short founder video from YouTube, in YouTube's privacy-enhanced mode, which stores nothing on your device unless you press play. We do not use advertising or cross-site ad tracking, and we do not sell your information. This policy sits alongside our Privacy Policy, which describes how we handle the personal information you choose to give us (for example, when you join the waitlist or contact us).
Questions? If you have any questions about our use of cookies or similar technologies, please contact us at legal@gamakura.com.
SUMMARY OF KEY POINTS
This summary provides the key points. You can find more detail in the sections below, or use the table of contents to jump to a topic.
Do we use cookies? Yes, a few. Two functional items your browser stores for us, a third first-party item that records how you reached the site so we can measure our own channels, the cookies set by Google Analytics so we can measure how the site is used, and an embedded YouTube video that stores nothing unless you press play. Learn more about the technologies we use.
Do we use advertising or cross-site tracking? No. We use Google Analytics to measure our own site, but we run no advertising networks or social media pixels, and we do not sell or share your information with data brokers or advertisers. The only third-party content we embed is the founder video, served by YouTube. Learn more about third-party technologies.
What do we store, and why? The functional items remember your light or dark theme and make navigation faster. The traffic-source item records the site you came from and any campaign tags in the link you clicked, so we can see for our own internal metrics which channels bring people in; it is first-party and never shared. Google Analytics helps us see which pages are used and how the site performs, so we can improve it. Learn more in what technologies we use, and why.
Do you need to consent? We do not load any third-party integration without your consent: Google Analytics is not strictly necessary, so we ask before it loads and it runs only if you allow it, and the embedded video loads only if you press play. You can change your choice at any time. The functional items and the first-party traffic-source note, which we keep for our own metrics and do not share, do not require a prompt. Learn more about consent.
How can you control this? You can decline or withdraw consent, and clear or block this storage at any time through your browser, with no loss of access to the site. Learn more about how to control cookies and local storage.
1. WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES?
In Short: Cookies are small files a website stores on your device. "Similar technologies," such as local storage, do the same job in a different way. We use a little of both: local storage that our own site sets, and cookies set by Google Analytics where you allow it.
A cookie is a small text file that a website asks your browser to store on your device. Cookies are widely used to make websites work, to remember your preferences, and (on many sites, though not on ours) to track activity over time or across other websites.
Similar technologies achieve the same result by other means. The main one we use is local storage (sometimes called "web storage"), a small area your browser sets aside for a site to keep information on your own device. Unlike a cookie, local storage is not automatically sent to our servers with each request. It stays in your browser and is read there.
These technologies are often described using two distinctions:
- First-party vs. third-party. First-party storage is set by the site you are visiting (gamakura.com). Third-party storage is set by a different domain, often for advertising or cross-site tracking. Almost everything we set is first-party. The one exception is the founder video we embed from YouTube: if you press play, YouTube can set its own third-party storage from its privacy-enhanced domain (youtube-nocookie.com), as described below.
- Session vs. persistent. Session storage is cleared when you close your browser. Persistent storage remains until it expires or you clear it. The items we use are persistent, so your preferences survive between visits, but you can remove them at any time.
2. WHAT TECHNOLOGIES DO WE USE, AND WHY?
In Short: We store two small functional items and one first-party traffic-source item in your browser, and, where you consent, Google Analytics sets its own cookies so we can measure how the site is used.
The table below lists everything the site can store on your device. The gamakura items are browser local storage set by our own site; two are functional and one records how you arrived, for our own internal metrics only, and is never shared. The Google Analytics items are cookies set by Google's script, and are set only after you agree to analytics; the YouTube items are cookies set by our embedded video's privacy-enhanced player, and only if you press play.
| Name | Provider | Purpose | Category | Expiry |
|---|---|---|---|---|
| gk-theme | gamakura | Remembers whether you chose the light or dark version of the site, so it stays that way on your next visit. Written only when you use the theme toggle. | Functional | Until cleared |
| gk-consent | gamakura | Remembers your choice about Google Analytics (whether you allowed or declined it) so we can honor your decision and not ask again on every visit. Written only after you make a choice. | Functional | Until cleared |
| gk-attrib | gamakura | Records how you first found us and how you most recently arrived (the referring website and any campaign tags in the link you clicked). We use it only for our own internal metrics of which channels bring people to the site. It is first-party, is never shared with anyone, and is not used to track you across other sites. | First-party analytics | Until cleared (the first-touch record expires after 90 days) |
| gk_ref | gamakura | Set only when you follow one of our own short links (a gamakura.com/l/... link), so the site that referred you survives the redirect to the page you asked for. Your browser reads it once on arrival and clears it immediately. It is first-party, is never shared with anyone, and is not used to track you across other sites. | Functional | A few minutes (cleared on arrival) |
| _ga | Google Analytics | Distinguishes one visitor from another so we can count how many people use the site and how they move through it. | Analytics | ~2 years |
| _ga_[id] | Google Analytics | Keeps analytics session state for our specific Google Analytics property (the [id] is our property identifier). | Analytics | ~2 years |
| VISITOR_INFO1_LIVE | YouTube (Google LLC) | Set by the embedded founder video, and only if you press play. YouTube uses it to remember playback preferences and estimate your connection speed. Served from YouTube's privacy-enhanced domain (youtube-nocookie.com). | Third-party (video) | ~6 months |
| YSC | YouTube (Google LLC) | Set by the embedded founder video, and only if you press play. YouTube uses it to count views of the video you watch. | Third-party (video) | Session |
The gamakura and Google Analytics rows are the complete list of what we set. The YouTube rows show the main cookies its embedded player uses; because that player is controlled by YouTube, it may set additional cookies or local storage of its own when you play the video, governed by Google's policies. Separately, where you allow analytics, we also send Google a short measurement event when you submit a form; that is not stored on your device and is described under "Google Analytics" below. If we add or remove anything, we will update this page.
3. DO WE USE THIRD-PARTY, ANALYTICS, OR ADVERTISING COOKIES?
In Short: Where you allow it, we use Google Analytics to measure how our own site is used. We do not run advertising networks, social media pixels, or cross-site ad tracking, and we do not sell your information. We also embed a founder video from YouTube (in privacy-enhanced mode), and our fonts are served from our own domain, not a third party.
Google Analytics. We use Google Analytics, a web-analytics service provided by Google LLC, to understand how visitors find and use our site (for example, which pages are viewed and how the site performs) so we can improve it. Google Analytics sets the first-party cookies listed in the table above and sends information about your visit, such as your device, browser, pages viewed, and IP address, to Google, which may process it on servers in the United States and other countries. For Google Analytics 4, Google uses your IP address to estimate a general location and does not log or store the address itself. Google's handling of this information is governed by the Google Privacy Policy. We have configured Google Analytics for our own measurement only: we do not use it for advertising, and we do not permit Google to use the data collected on our site to personalize ads.
Measuring sign-ups. Where you allow analytics, when you complete one of our forms we also send Google Analytics a short summary of that submission (its type and the options you selected, never your name or email) so we can measure sign-ups. This is a measurement event sent from our server, not a cookie, so it is not in the table above.
Our own traffic-source note is first-party, not a third party. Separately from Google Analytics, our own site keeps a small first-party record of how you arrived (the referring site and any campaign tags), stored in your browser as the gk-attrib item in the table above. It is not one of the third-party technologies described in this section: it is set by us, kept for our own internal metrics, and never sent to a third party or used to follow you across other sites. Because it is first-party and not shared, it does not depend on the analytics consent that Google Analytics does.
No advertising or cross-site tracking. We do not use advertising networks, remarketing, social media pixels, or any other technology designed to follow you across other websites, and we do not sell or share cookie or local-storage information with data brokers or advertisers.
Opting out of analytics. You can prevent Google Analytics from running by declining or withdrawing consent where we ask for it (see below), by installing Google's Google Analytics Opt-out Browser Add-on, or by blocking and clearing cookies in your browser (see how to control cookies).
Embedded video (YouTube). Our story section embeds a short founder video hosted on YouTube, a service provided by Google LLC. We use YouTube's privacy-enhanced mode (the youtube-nocookie.com domain), which is designed not to store information about you unless you actually play the video. Loading the page fetches the player from YouTube but sets no cookies. If you press play, YouTube may set its own cookies and local storage (such as the VISITOR_INFO1_LIVE and YSC cookies listed above) to play the video and count views, and it receives your IP address and standard request information as part of delivering it. This storage is YouTube's, not ours, and is governed by the Google Privacy Policy. We do not use it for advertising, and there is no such storage unless you choose to play the video.
Fonts. The site's typefaces are served from our own domain as static files. Your browser does not request them from Google Fonts or any other third party, so no font provider receives your IP address or request information.
4. DO WE NEED YOUR CONSENT?
In Short: We do not load any third-party integration without your consent. Google Analytics loads only if you agree, and the embedded video only if you press play. The functional items and our own first-party traffic-source note, which we keep for our own metrics and never share, are used without a prompt.
Under privacy laws such as the EU and UK ePrivacy rules and the GDPR, cookies and similar storage that are strictly necessary or purely functional (for example, remembering a preference you set) do not require prior consent, but third-party analytics cookies do. Our line is drawn around third parties: we do not load any third-party integration until you agree to it. Because Google Analytics is not strictly necessary and sends data to Google, we ask for your consent before it loads, wherever you are located; until you agree, Google Analytics does not run and its cookies are not set. Our embedded founder video is likewise loaded from YouTube only if you press play. The two functional items are used without a consent prompt, and so is our own first-party traffic-source note (the gk-attrib item), which stays on your device and our own systems, is used only for our internal metrics, and is never shared with a third party or used to track you across other sites.
You can withdraw or change your consent at any time using our cookie preferences control, or by declining, blocking, or clearing cookies in your browser. Withdrawing consent stops Google Analytics from loading on future visits; to remove cookies already set, clear them using the steps in the next section.
If you are in a US state with its own privacy law, you may also have the right to opt out of certain uses of your information. Please see our Privacy Policy for those rights and how to exercise them.
5. HOW CAN YOU CONTROL COOKIES AND LOCAL STORAGE?
In Short: You can change your analytics consent, and clear or block this storage through your browser, at any time. The site keeps working either way.
You are free to change your choices and to remove or block the information stored on your device. Because none of it is used to grant you access, changing or clearing it will not lock you out of any part of the site.
- Change your consent. Where we ask for consent (for Google Analytics), you can withdraw or change it at any time through our cookie preferences control. Withdrawing consent stops Google Analytics from loading on your next visit.
- Opt out of Google Analytics. You can also install Google's Google Analytics Opt-out Browser Add-on, which prevents Google Analytics from running on any site you visit.
- Clear it. Use your browser's "Clear browsing data" or "Clear site data" option for gamakura.com. This removes the functional items (gk-theme and gk-consent), the first-party traffic-source note (gk-attrib), and any Google Analytics cookies. Afterward, the site simply follows your operating system's light or dark setting again, and we will ask about analytics again on your next visit.
- Block it. Most browsers let you block cookies and site storage, either generally or per site. Their help pages explain how:
- Browser privacy signals. We do not sell your information or track you across other sites, so Global Privacy Control and Do Not Track signals have no such activity to stop. Where consent is required for analytics, we ask for it regardless of these signals.
6. WILL WE UPDATE THIS POLICY?
In Short: Yes. We will update this policy as our site changes or as the law requires, and we will revise the date at the top.
We may update this Cookie Policy from time to time, for example if we add new functionality, or to reflect changes in law or practice. When we do, we will revise the "Last updated" date at the top of this page. As gamakura moves from this waitlist site toward a full product, we expect this policy to grow, and we will keep it accurate to what the site actually does. We encourage you to review it periodically.
7. HOW CAN YOU CONTACT US ABOUT THIS POLICY?
If you have questions or comments about our use of cookies and similar technologies, you may email us at legal@gamakura.com or contact us by post at:
Tide Research Inc
1207 Delaware Ave #811
Wilmington, DE 19806
United States